What is the term for negotiating in a manner that creates a win-win situation?

The term that refers to negotiating in a manner that creates a win-win situation is integrative bargaining. This approach focuses on collaboration and mutual benefit, allowing both parties to achieve their goals while maintaining a positive relationship. In integrative bargaining, negotiators work together to identify their underlying interests and needs, often leading to creative solutions that satisfy both parties involved. This contrasts with competitive negotiation styles, which may prioritize one party's gain at the expense of the other, leading to a zero-sum outcome. By fostering collaboration, integrative bargaining not only resolves disputes but can also enhance future interactions and partnerships, making it a highly effective method for negotiations in personal, professional, and organizational contexts.