What is the primary objective of coalition building in negotiations?

The primary objective of coalition building in negotiations is to increase collective power. In the context of negotiations, forming a coalition involves bringing together multiple parties or stakeholders who share common interests or goals. This unified front greatly enhances their bargaining power and ability to influence the outcome of the negotiation process.

When individuals or groups collaborate in a coalition, they can pool resources, share information, and present a more formidable position to the opposing side. This is particularly important in negotiations where one side may have more resources or leverage. By working together, coalition members can strengthen their influence and improve the chances of achieving more favorable terms or outcomes.

Other options, while they may have their own merits in specific contexts, do not align with the fundamental purpose of coalition building in negotiations. Legal representation may be important for navigating the negotiation process, but it does not fundamentally address the collective strength aspect. Establishing personal relationships can enhance negotiation success but is not the core aim of coalition efforts. Reducing costs could be a derivative benefit of a strong coalition but is not the primary focus of building one for negotiations.