What type of factors does Herzberg refer to that motivate individuals once hygiene factors are met?

Herzberg refers to the factors that motivate individuals once hygiene factors are met as motivators. In his Two-Factor Theory, Herzberg distinguishes between hygiene factors and motivators. Hygiene factors are elements that can cause dissatisfaction if they are absent but do not necessarily lead to satisfaction or motivation when present. These may include salary, working conditions, and company policies.

Once these hygiene factors are adequately addressed, individuals can be motivated by the motivators, which are intrinsic factors such as achievement, recognition, the work itself, responsibility, and opportunities for personal growth. These motivators can lead to higher levels of job satisfaction and motivation because they fulfill higher-order psychological needs. The understanding of this differentiation is crucial for organizations aiming to enhance employee motivation and satisfaction effectively.