Whose motivation theory involves the use of rewards or behavior modification?

The correct answer is B.F. Skinner, whose motivation theory primarily revolves around the concepts of behaviorism and reinforcement. Skinner's theory emphasizes how positive and negative reinforcements can shape behavior. He is well-known for his experiments with operant conditioning, where behaviors are modified through rewards or punishments.

In a workplace context, this can translate into strategies where certain behaviors are encouraged through rewards, such as bonuses or recognition, while undesirable behaviors may be discouraged through appropriate consequences. Skinner's approach underscores the idea that reinforcement can significantly influence employee motivation and performance by creating a clear connection between actions and outcomes.

Other theorists, such as Maslow, Adams, and Vroom, focus on different aspects of motivation. Maslow's hierarchy of needs speaks to fulfilling various human needs from basic physiological ones to self-actualization. Adams discusses equity theory, which centers on fairness and perceived equity in the workplace. Vroom's expectancy theory examines the relationship between effort, performance, and motivation. While these theorists contribute significantly to understanding motivation in different dimensions, Skinner's focus on reinforcement aligns directly with the concept of using rewards or behavior modification.